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Rivet Logic Achieves Sustainable Growth Through a New Branding and Marketing Platform
Since its inception, Rivet Logic has gained a reputation as one of the nation’s leading open source systems integrators. The company’s deep technical savvy and solutions-driven culture have netted a blue-chip client list and a steady stream of referrals. However, increasing competition in the open source space, combined with the demands of its strategic partners to fuel sales growth, prompted Rivet Logic to develop a marketing strategy that would help the young company separate from an increasingly crowded field.
In February 2008, Rivet Logic tapped Signal to help spur growth through a comprehensive brand and marketing strategy. Signal responded with a complete corporate “makeover” that successfully captured Rivet Logic’s greatest assets—innovation, strong partner relationships, deep technical knowledge and high-integrity culture. Through a fully featured Web site, in-depth case studies, thought leadership white papers, and a Web 2.0 community strategy, Signal’s campaign successfully communicated Rivet Logic’s unique ability to deliver open source platforms that enable business end-users to improve processes, knowledge workflow, content creation and collaboration. The resulting tagline—Artisans of Open Source—succinctly delivers on this promise.